PRESS RELEASE: People are choosing trees instead of flowers this Valentine’s Day.

February 11, 2008 Bowen Island, BC – Love Trees is working with CARE Canada on a powerful new Green Valentine’s Day initiative.

With growing concern for the planet, green is becoming the new red. Red roses are out as more and more people are going green this Valentine’s Day by dedicating a tree to the person they love. For only $25, Love Trees will have a tree planted in the name of the person you love. They’ll also receive a personalized e-Valentine (in an effort to save more trees and reduce the carbon emissions created by delivering paper Valentines). People can also choose to print their eco-Valentine on 100% recycled paper, roll it up and tie it with a ribbon.

For every eco-Valentine purchased, Love Trees will have a fruit tree planted at an underprivileged school in Kenya in an effort to educate young people, create self sufficiency, preserve the natural environment, offset carbon emissions and secure future food sources.

Love Trees will also be donating one per cent of eco-Valentine sales to environmental charities and four per cent to CARE Canada’s Hearing Women's Voices project to support Kenyan women with HIV/AIDS and their children.

“This is about the power of love,” said Andrea Koehle Jones, Executive Director of Love Trees. “People are making lasting choices to help people in need and the planet. Love really can change the world.”

CARE has been working in Kenya for 40 years helping bring some of the most vulnerable people out of poverty. Whether it is through running refugee camps, helping women become independent entrepreneurs, or helping mitigate the damage on the local environment, CARE’s focus is to fight poverty and defend dignity.

Donations to CARE Canada’s Hearing Women’s Voices project are tripled by the Canadian International Development Agency (CIDA). This means that for every dollar donated through Love Trees, CARE will receive a total of four dollars – just one more reason to send an eco-Valentine instead of another bunch of red roses.

For more information, contact: Andrea Koehle Jones, Executive Director Love Trees
(e) info@lovetrees.ca (w) http://www.lovetrees.ca